From the Home Front
One of the top complaints we hear from readers goes something like this: Why is there such a constant diet of "bad" news in your paper?
Why don't you ever print "good" news; stories about the good things that people do.
That's when I think about Susan Martin's column, From the Home Front.
I know people who buy the Friday paper just to read her column in the Home & Garden section.
It differs from, say, Donn Esmonde's column because it doesn't deal with hard news. In fact, it's vastly different from anything else in the paper because, technically, it doesn't deal with anything.
Anything except what's important and relevant to every family in the community.
Martin writes about things that are hard to describe, but easy to relate to. Today's column about phones is a great example. Who doesn't have a memory of family phone issues from the days when we were growing up?
Like all good columnists, Martin struggles with finding just the right topic, then flushing it out with the perfect (and personal) anecdotes. She often gets her ideas in the middle of the night, she's told me.
But, boy, do readers respond. A column last year about adopting a third cat generated huge response from people who completely understood the situation. An even bigger response came after she wrote about what grandkids call their grandparents. And the feedback she received about her column on laundry chutes even surprised her.
Readers often ask her about the regular cast of characters who appear in the column - her daughter, husband, mother - and the three cats, of course. It's as if her family has become part of readers' families.
Someone who turns to Jerry Sullivan's column in the Sports section as soon as they get the Friday paper may not also turn to Martin's column. But many women tell us they want more to read in The News that's about their lives and interests and families.
That's why From the Home Front is hugely popular with readers, especially women. And it offers, at least on Fridays, a bit of happy reading that all readers clamor for.

Susan LoTempio is the Readership Editor at The News, and as such, is well versed in what
readers like and dislike about their hometown newspaper.

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